Kennelpak Expands Diamond Pet Foods Partnership to include Diamond Naturals Range.
25th June 2024
We are thrilled to announce the expansion of our exclusive distributor partnership with the world’s largest grain-free and natural pet food producer, Diamond Pet Foods. The development of the relationship will see US-based Diamond Pet Foods supply its mid-range brand, Diamond Naturals dry dog and cat food, to the UK’s rapidly-growing natural pet food category.
This latest announcement taps into the thriving natural pet food market, introducing Diamond Naturals uncompromising quality and performance to the UK. By adding Diamond Naturals to our carefully curated portfolio, this new range, along with Taste of the Wild, will serve the premium and quality natural pet food market..
We will benefit from Diamond Pet Food’s extensive experience in the US where demand for natural pet food has soared, with Diamond Naturals becoming the fastest growing natural pet food brand. With the global natural pet food market expected to grow by 7.16% during 2024-2032[1] alongside the trend towards treating pets like family, this new provides UK pet parents with a greater selection of natural and holistic pet foods.
[1] IMARC Group Organic and Natural Pet Food Market Report 2024
The Diamond Naturals range offers retailers and pet parents a high- quality, healthy and wholesome family pet food, offering exceptional ingredients at a mid-range price. The range includes options for dogs including all life stages, puppy, adult, senior, and specialist diets as well as selections for kittens, fussy and indoor cats.
Luis Miguel Gomez – VP of International Sales for EMEAsaid: “Kennelpak is a trusted and longstanding partner to our business and has successfully distributed our Taste of the Wild brand to UK retailers since 2016. Kennelpak was therefore our first choice to work in partnership with to bring our Diamond Naturals brand to the UK market. Our mutual commitment to excellence is the pillar of our business relationship and we look forward to seeing the growth of our exciting concept in the UK.”
The new products are available in the UK now.